Consumer Behavior Research Proposal Example | Topics and Well Written Essays - 2000 words

Consumer Behavior - Research Proposal Example "Hostile attitudes towards expatriates held by many Gulf hosts are not conducive to successful interaction between the two groups. Many natives are alarmed by the erosive effect these expatriates may have on their local culture and identity" Atiyyah (1996). Some of the Non-resident Indians have gone into private banking and wealth management2. In UK South Asians are only 2% of the working age population; but their achievement is significant. Socio-cultural factors of long hours of work and socio-economic factors like higher education have contributed to their success. With delegation of responsibilities, and converting it into a family business with family members and friends help, trying to get cheaper labour from the community, these small entrepreneurs had been successful in creating capital and a comfortable life. "An important aspect not considered by ethnic resources and opportunities theory is the role of socio-economic resources such as the level of education and the class background of migrants, emphasised by Light (1984), in stimulating entrepreneurial entry and expansion" Basu and Goswamy (1999). They have They have managed well in small businesses with supporting ethnic clientele, previous business and professional experience, business inheritance in countries of origin, size of the starting up capital, informal capital from family and friends without interest and eliminating repaying pressure. They start in an extremely small way and this enables them to adjust and avoids difficult financial necessities. They have Asian clientele, ethnic labour, family support, and easy cash flow for expansion. The Indian-American group is described as: "The first group, who came to the USA in the 1960s, are generally well-educated successful men, with homemaker wives and adult children. The second group came in the 1970s and are also well educated. However, both the husband and wife are employed, and they typically have young children. The third group is generally less-educated and typically own motels and convenience stores (Mogelonsky, 1995)" from Kaufman-Scarborough (2000). They have achieved immense amount of success through socialization, consumer acculturation and traditional assimilation3. It is a fact that misconceptions exist due to media about this group. Organisations usually tend to over generalize certain similarities. They believe that all Indian population could be grouped together into a single segment. India is too large a country where regional dissimilarities are prominent. Another misconception is one Indian language is understood by all, which again is wrong, because there are hundreds of languages in India. Third one since all Indians seem to know English, it can be used to interview or advertise for them. Again this is wrong; they might know English, but not 'consumer English'4. Also it should be kept in mind that this group is growing rapidly due to education, mobilization and western need of IT experts, and cannot be

Martin Chuzzlewit by Charles Dickens :: essays research papers

Martin Chuzzlewit by Charles Dickens "My main object in this story was, to exhibit in a variety of aspects the commonest of all the vices: to show how Selfishness propagates itself; and to what a grim giant it may grow, from small beginnings"- Charles Dickens about the purpose of his novel: Martin Chuzzlewit (130)"Because the selfish man sees no common interest or bond between himself and the rest of his world he is free from moral compunction, free to construct a false self, mask, rà ´le, or persona, and at pains to protect his real self from the encroachments of a hostile world." - Joseph Gold (131)"Any kind of imagination separated from its material or emanation becomes a Spectre of Selfhood"- Blake (134) 12/20/96Selfishness Versus Goodness and Hypocrisy Versus CandorIn his book, Joseph Gold gives us a rundown on how selfishness embodies itself throughout Martin Chuzzlewit. He analyses likely symbols in the book, which gave me more of an insight and a new perspective that helped me vie w the main characters and their transformation in a different setting. Selfishness and hypocrisy mark their victims with false shells and distorted personalities and lead them to believe in their superiority over mankind. This renders them incapable of experiencing anything real and leave them fumbling after false truths, while taking advantage of the pure at heart. This seems to be the essence of what Gold wants to communicate with his analysis.Pecksniff is the hypocrite who shuns no one when it comes to him making a profit. Unconscious of his inability to self-reflect or perhaps proud of his exalted virtuousness, Pecksniff is the epitome of righteousness, as Gold explains; he is in the book to display the extreme and helps clarify America’s role as a "national Pecksniff". Through him do Thomas Pinch and Martin Chuzzlewit the Elder finally open their eyes to their own lesser vices; Pinch’s naà ¯ve behavior changes after confronted with the real, or should I say false shell of, Pecksniff, while Chuzzlewit Sr. sees parts of himself in Pecksniff and is at the same time reminded of true virtue, honesty and human interdependence through Thomas Pinch. Gold goes thoroughly into an analysis of the paradigm between Jonas and the Book of Jonah, both characters fleeing from their own selves; it isn’t until they accept the wale, as Sairey Gamp puts it, signifying Jonah’s return to God in the whale’s stomach, that they can reach self-fulfillment.

Jollibee Foods Essay

1. On what key resources and capabilities did Jollibee build its market position in the Philippines? Jollibee’s success in its home market developed as a result of its ability to better meet the needs of the Filipino customer. Although its success was mediated by the political and economic crises of 1983, Jollibee was still able to deliver a product that both cheaper and better tasting than that of McDonald’s. †¢As one of the â€Å"5 Fs,† flexibility was an asset of Jollibee. The ability to push forward the Champ burger, competing with the Big Mac, highlights a source of competitive advantage. Market research indicated that Filipinos preferred Jollibee burgers’ spicy taste to McDonald’s plain beef patty. †¢Another source of competitive advantage was Jollibee being able to broaden its core menu of chicken, spaghetti, and a peach-mango dessert pie during the economic and political crisis. McDonald’s foreign brand appeal faded making J ollibee dominantly present in the market with 31 stores. †¢Implementing the â€Å"5 Fs† philosophy and the ability to offer all of these to customers at an affordable price was a well developed operations management capability. Jollibee was able to deliver quality food and service consistently and efficiently in a fun and friendly environment. These were key success factors that allowed Jollibee to expand quickly throughout the Philippines. 2. Which of these deliver sustained advantage? The flexibility to cater to customer needs is a sustained advantage. Not only did Jollibee create a spicy burger that appealed to native Filipinos, they also were able to customize meals for local tastes in foreign markets. Another sustained advantage was the international strategy to target expatriates and planting the flag. The targeting of expatriates allowed the company to ease its transition into an unfamiliar market. The popularity amongst expats could generate publicity and attract walk-in traffic from non-Filipino ListValuable?Rare?Difficult to Imitate?Without Substitutes?Implications for Competitiveness? Developing spicy burger preferred by FilipinosYesYesNoNoTemporary competitive advantage Opening stores where competitors had little or no presenceYesYesNoNoTemporary competitive advantage Flexibility to adapt to local customer needsYesYesYesYesSustainable competitive advantage International strategy targeting expatriates and planting the flagYesYesYesYesSustainable competitive advantage Expanding overseas into new marketsYesNoNoNoCompetitive parity

The Purpose of Suffering a Christian Perspective

The Purpose of Suffering: A Christian Perspective The concept of suffering plays an important role in Christianity, regarding such matters as moral conduct, spiritual advancement and ultimate destiny. Indeed an emphasis on suffering pervades the Gospel of Mark where, it can be argued, we are shown how to â€Å"journey through suffering† (Ditzel 2001) in the image of the â€Å"Suffering Son of Man† (Mark 8:32), Jesus Christ. Although theologians have suggested that Mark was written to strengthen the resolve of the early Christian community (Halpern 2002, Mayerfeld 2005), the underlying moral is not lost on a modern reader grappling with multifarious challenges regarding faith in the face of suffering. In his article â€Å"A Christian Response to†¦show more content†¦Personally I think people need guidance and to know they are not alone when pain overwhelms them or their loved ones. To know that God is present, albeit in a way â€Å"which is beyond us†, can help those who suffer to come to terms with su ffering, perhaps even achieve â€Å"a freedom, a serenity, a wholeness† on account of it; often despite not being cured (Marravee 1987). From Christian author and disability advocate, Joni Eareckson Tada, we find an inspiring example. In her books, Tada speaks of how a belief in the solidarity of God has helped her in her difficult journey through suffering . A common reaction to suffering is to ask Why? - Why did God let it happen to me? Jesus’ reaction however, lies in stark contrast. Notably, Jesus does not self pity or place blame . The message here, according to Oswald Chambers, is: No sin is worse than the sin of self pity, because it removes God from the throne of our lives, replacing Him with our own self interests. It causes us to open our mouths only to complain, and we simply become spiritual sponges - always absorbing, never giving and never being satisfied. And there is nothing lovely or generous about our lives. Jesus’ reaction in Mark is one of total submission to suffering; Jesus knows He must suffer and accepts it as divine necessity. Although Jesus is vulnerable and fearful of His imminent death (shown through His prayer to Abba (Daddy) in the Garden of Gethsemane), Jesus does not shirkShow MoreRelatedThe Ethical Dilemma Of Euthanasia1085 Words   |  5 Pagesdomestic animals) in a relatively painless way for reasons of mercy† (n.d.). This practice is also known as assisted suicide. In the paper I will discuss the ethical issues of euthanasia, why some may think it is the answer, as well as the Christian perspective on euthanasia. Ethical Dilemma The scenario that I chose was a 17-year-old girl, Joni, who wants to end her life using euthanasia. 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